Frequently Asked Questions About Our Web
Design and Hosting
Answers to commonly asked questions about web design, web hosting
and search engine placement.
Why do I need Shepard Services®
to create, update or maintain my web site?
If you are serious about your Internet presence you will
want your web site to be optimized to reach your target
audience. Shepard Services® goes beyond the visual aspects
of the web site and assures that the site functions
properly,and provides "behind the scenes" enhancements and
development that may not be known by nonprofessionals or
seen by the user. This includes but not limited to
optimization for search engine readiness, meta tags,
graphics, and script/code development.
Can you "guarantee" top ranking on the Search
Guaranteeing a top ranking in the search engines is
impossible. There are over 25 Billion web sites on the
Internet and thousands more submitted every day.
Shepard Services® will optimize your web site to be
search engine ready for key words that you believe
your target audience will use to find you. The web
sites developed by Shepard Services® are designed to
be search engine ready for key words associated with
their business types, product, services and location.
For more information on what to look for when
considering services from Search Engine Optimizer (SEO)
companies offering guaranteed top rankings, please
How will clients find my web site?
You do not want to rely solely on the search engines
for getting traffic to your site. The search engines
can take weeks even months to list your site unless
you are willing to pay for submission. For your web
site to get noticed and used, you need to have a
marketing strategy. Make sure that your web site
address is on all of your current marketing tools,
such as your brochures, newsletters, business cards,
e-mail correspondence, business letterhead, and other
media advertising such as newspaper or radio. Include
your web site address in your phone voicemail message.
Make sure that all of your current clients know your
web site address. Send them an e-mail or a post card
announcing your site. We also recommend listing your
site with all appropriate indexing or link services,
such as local and national business listing sites.
There are many sites that offer links to web sites
within business or interest categories.
How long does it take to get my site listed on the
Each search engine has its own schedule for spidering/indexing
and listing web sites. Search engines do not guarantee
inclusion from their free submissions and do not give
a time line for inclusion, however most web sites that
are optimized to be "search engine ready" do get
listed. (All web sites developed by
are optimized for inclusion on the search engines.)
You can choose to pay for inclusion of your website to
many of the search engines, normally they have
information on how soon your listing will appear with
the paid inclusion. Most of the paid inclusion plans
require payment annually or monthly to keep you in
their database. There are also "Pay-Per-Click"
advertising options. We will be happy to assist you
with your online marketing plan.
Google, the most frequently used search engine,
currently takes about one to three months to index and
reindex pages. Google does not have a paid inclusion
option. Yahoo/HotBot/Overture/MSN/About etc. do not
guarantee that they will list all sites that are
submitted to them for free. Other search engines have
the same one to three month inclusion time.
Once your URL has been submitted to the search
engines, the next thing for you to do is be patient.
Unless you have paid for inclusion, you may need to
wait for up to three months. Repeated submissions to
the search engines does not increase your chances of a
more rapid listing and resubmission once you are
listed does not improve your ranking unless you have
changed your page content.
submits all web sites to the major search engines for
FREE when we set up your account. If you choose or
want faster inclusion, we can assist you to find the
most economical way to pay for inclusion. Paying for
inclusion is optional.
What can be done to assure that my site is optimized
for the user?
As a rule your home page should not take longer than
20 seconds to open. If it takes longer than that you
can risk losing visitors. People on the web are
usually wanting instant gratification. Graphics should
be optimized to load quickly. You can save your slower
loading pages for after you get the visitors
attention. Your site should reflect your target
audience's wants and needs. Your site should be easy
to navigate so that your visitors don't get lost. Your
site should be developed so that it works with the
most popular web browsers. Not all web browsers
function the same, some features that are available in
Microsoft Internet Explorer do not work in Google,
Safari etc. and vice versa. We will assure that all
your pages are functioning properly and are optimized
to gain the most effective web presence.
What if I change my mind about the design or
features, or want to add more features?
A web site is very flexible. What you start with can
change and evolve as you need or want. A web site is
not like purchasing printed material where once it is
printed you are stuck with it as it is. Your web site
can change any time you want. You can change anything
from the text content to the overall design, or add
new feature to your existing site any time you choose.
Keep your visitors interested in returning
the information on your site current and
changing the site to include new information . We will
assure that your site is kept current and updates are
done in a timely manner.
How do I choose a
Your domain name can be
what ever you choose as long as it is available for
purchase. It is recommended that you try to match your
business name to your domain name as closely as
possible. Many people searching for your business on
the web will try typing in www.yourbusinessname.com
to find you before attempting a search. Domain names
cannot be longer than 63 characters. Your domain name
must be registered and an annual fee paid. (New domain
name registration and annual renewal is included as
part of the webmaster package provided by Shepard
Services®.) Contact us to check availability of domain
have more questions about having your web site done by
please feel free to us! There is no charge to have questions
consultations are free and you are under NO obligation.
Available days, evenings and week-ends for your convenience.