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Contact Shepard Services®:
Call:
(612) 367-7839

EMail:                                    shep@shepardservices.com

 

Frequently Asked Questions About Our Web Design and Hosting

Answers to commonly asked questions about web design, web hosting and search engine placement.
Why do I need Shepard Services® to create, update or maintain my web site?
If you are serious about your Internet presence you will want your web site to be optimized to reach your target audience. Shepard Services® goes beyond the visual aspects of the web site and assures that the site functions properly,and provides "behind the scenes" enhancements and development that may not be known by nonprofessionals or seen by the user. This includes but not limited to optimization for search engine readiness, meta tags, graphics, and script/code development.

 

Can you "guarantee" top ranking on the Search Engines?
Guaranteeing a top ranking in the search engines is impossible. There are over 25 Billion web sites on the Internet and thousands more submitted every day. Shepard Services® will optimize your web site to be search engine ready for key words that you believe your target audience will use to find you. The web sites developed by Shepard Services® are designed to be search engine ready for key words associated with their business types, product, services and location. For more information on what to look for when considering services from Search Engine Optimizer (SEO) companies offering guaranteed top rankings, please visit: http://www.google.com/webmasters/seo.html

 

How will clients find my web site?
You do not want to rely solely on the search engines for getting traffic to your site. The search engines can take weeks even months to list your site unless you are willing to pay for submission. For your web site to get noticed and used, you need to have a marketing strategy. Make sure that your web site address is on all of your current marketing tools, such as your brochures, newsletters, business cards, e-mail correspondence, business letterhead, and other media advertising such as newspaper or radio. Include your web site address in your phone voicemail message. Make sure that all of your current clients know your web site address. Send them an e-mail or a post card announcing your site. We also recommend listing your site with all appropriate indexing or link services, such as local and national business listing sites. There are many sites that offer links to web sites within business or interest categories.

 

How long does it take to get my site listed on the search engines?
Each search engine has its own schedule for spidering/indexing and listing web sites. Search engines do not guarantee inclusion from their free submissions and do not give a time line for inclusion, however most web sites that are optimized to be "search engine ready" do get listed. (All web sites developed by Shepard Services® are optimized for inclusion on the search engines.) You can choose to pay for inclusion of your website to many of the search engines, normally they have information on how soon your listing will appear with the paid inclusion. Most of the paid inclusion plans require payment annually or monthly to keep you in their database. There are also "Pay-Per-Click" advertising options. We will be happy to assist you with your online marketing plan.

Google, the most frequently used search engine, currently takes about one to three months to index and reindex pages. Google does not have a paid inclusion option. Yahoo/HotBot/Overture/MSN/About etc. do not guarantee that they will list all sites that are submitted to them for free. Other search engines have the same one to three month inclusion time.

Once your URL has been submitted to the search engines, the next thing for you to do is be patient. Unless you have paid for inclusion, you may need to wait for up to three months. Repeated submissions to the search engines does not increase your chances of a more rapid listing and resubmission once you are listed does not improve your ranking unless you have changed your page content.

Shepard Services® submits all web sites to the major search engines for FREE when we set up your account. If you choose or want faster inclusion, we can assist you to find the most economical way to pay for inclusion. Paying for inclusion is optional.

 

What can be done to assure that my site is optimized for the user?
As a rule your home page should not take longer than 20 seconds to open. If it takes longer than that you can risk losing visitors. People on the web are usually wanting instant gratification. Graphics should be optimized to load quickly. You can save your slower loading pages for after you get the visitors attention. Your site should reflect your target audience's wants and needs. Your site should be easy to navigate so that your visitors don't get lost. Your site should be developed so that it works with the most popular web browsers. Not all web browsers function the same, some features that are available in Microsoft Internet Explorer do not work in Google, Safari etc. and vice versa. We will assure that all your pages are functioning properly and are optimized to gain the most effective web presence.

 

What if I change my mind about the design or features, or want to add more features?
A web site is very flexible. What you start with can change and evolve as you need or want. A web site is not like purchasing printed material where once it is printed you are stuck with it as it is. Your web site can change any time you want. You can change anything from the text content to the overall design, or add new feature to your existing site any time you choose. Keep your visitors interested in returning by keeping the information on your site current and changing the site to include new information . We will assure that your site is kept current and updates are done in a timely manner.

 

How do I choose a domain name?
Your domain name can be what ever you choose as long as it is available for purchase. It is recommended that you try to match your business name to your domain name as closely as possible. Many people searching for your business on the web will try typing in www.yourbusinessname.com to find you before attempting a search. Domain names cannot be longer than 63 characters. Your domain name must be registered and an annual fee paid. (New domain name registration and annual renewal is included as part of the webmaster package provided by Shepard Services®.) Contact us to check availability of domain names.
 
If you have more questions about having your web site done by Shepard Services®, please feel free to us! There is no charge to have questions answered.

All consultations are free and you are under NO obligation.
Available days, evenings and week-ends for your convenience.

 

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